Strategy

WHY THESE SERVICES?
Asia in general and China in particular are complicated markets. Operating in the region without the sufficient knowledge and presence is generally inefficient and can ultimately be dangerous. To take the decision to open an office resolves this problem, however, to do so without the appropriate advice can prove to be expensive and above all, it takes time.

 

TradeWinds' services are designed to allow its clients to face this problem by providing them with all the necessary knowledge to choose their degree of investment and with the operational capacity to carry out their strategy. Within this framework, TradeWinds recommends Hong Kong as the first step in the process of expansion in the region.

 

WHY HONG KONG?
As a commercial hub between east and west, Hong Kong has created an economic model focussed on promoting commercial activity and providing the best possible environment for economic activity:

 

  • Efficient government and one of the lowest corruption levels in the world.
  • Legal system based in the rule of law – Full legal guarantees.
  • English, second language.
  • Free Port (no tariffs or quotas except specific cases).
  • Simple, business friendly fiscal system (No VAT, low fiscal pressure).
  • CEPA agreement (preferential Access to the Chinese market).
  • Logistics hub (second seaport in the world by number of containers, second airport in the world by cargo).
  • Financial hub (third financial capital of the world, China’s second most important stock exchange).
  • Trade Fairs hub (several of the largest trade fairs in Asia, constant source of contacts)

 

Using Hong Kong as its headquarters, the client can reach its objectives in the region with greater speed and efficiency while minimising risks and obtaining preferential access to China. In the specific case of companies in the luxury market, Hong Kong has the advantage of being one of the largest per capita consumers of luxury goods in the world.